Digital Marketing / Advertising / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a several jargon for most of the people who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it essential for today’s business participant? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of marketing onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is the software. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing except social media promotion and marketing.
What are the concepts and platforms of digital endorsing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It may be a way to get higher rankings associated with search results on search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it assists you to stand out one of several sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as aid keep reminding them about their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a huge digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771